How social media can increase your web presence

Once you've got your website up and running, your web host is
doing everything that a good web host should, and your SEO is
refined to the nth degree, you're still left with the problem that
every webmaster has to face, sooner or later. How do you
bring in more visitors to your site, and keep them coming?
Social media, which can so often seem like a monumental waste of
time, is actually one of the quickest and easiest ways to increase
your web presence, as this article will demonstrate. Social media
and website traffic To make the most of social media, it helps to
understand the different types that are out there, and what they're
designed to do. First of all, there are the social
bookmarking sites, those sites which exist to distribute
interesting information to the web browsing public at large.
Some of the larger ones are Delicious, Digg, Reddit and
Stumbleupon. Subscribers to these services "bookmark"
interesting sites that they come across, and those bookmarks can be
read by other subscribers, who might bookmark them in turn.You can
grab some of this social bookmarking action by putting an
all-in-one bookmarking button from AddThis onto your site.
This allows visitors to bookmark your pages at the click of a
button, instantly adding them to over 150 social bookmarking
networks. It also allows you to track performance, so that
you can see where your extra visitors are coming from. Micro
Blogging like social media Micro-blogging is another social media
trend that you can turn to your advantage.
Services such as Tumblr or FriendFeed allow you to post bite-sized
chunks about your website, with links back to your content,
products and services, without having to write out full scale blog
posts each time. It also allows subscribers to those services
to comment on your posts, so you can get a conversation going and
generate a bit of buzz.Twitter and Identi.ca are the next step up
from micro-blogging. Twitter is by far the most famous and
popular micro-blogging service, and a Twitter presence will go a
long way towards boosting your online credibility. Big
companies, such as Comcast and Chevrolet, use Twitter as a public
relations tool with enormous success - it's a way for their
customers to get in touch, and for them to respond to concerns and
feedback in a very public way.Identi-ca is similar, but it's
purpose is really to allow experienced users to instal it as a
micro-blogging platform on their own sites. It can also be
used to post to Twitter at the same time.Far from being a waste of
time, social media is worth your serious consideration. Not
only does it allow you to spread the word about your online
business, it enables your visitors to engage with you and
communicate with you directly. By inviting that feedback and
making a commitment to respond to it, you stop being a faceless
internet entity, and you can truly start to give your visitors what
they want.