Friday, January 6, 2012

Why your website need a good web host

It doesn't matter how good your website is, how perfectly
optimized it is for search engines or attractive to visitors, if
you haven't got a good web host, you might as well not
bother. If your website is constantly crashing or
unavailable, or if you're constantly on the phone to your host
trying to resolve technical problems, your business will
suffer. It pays to make the right choice at the outset. So
what makes a good web host? Very simply, an absolute focus on their
customers and what they want. Although that sounds obvious,
sadly a lot of hosts figure that there's an endless supply of
clients out there, so they're not particularly bothered about
looking after the ones they've got. Before signing up to a
host, look very carefully at its customer service and technical
support capabilities. You want real people who can sort out
your problems as quickly as possible. Most web hosts have a
support ticket function, which allows you to report problems via an
email "ticket". This is useful, but it does depend on you
being able to accurately describe your problem in an email, and
response times are inevitably a little slower. Many web
hosting companies now offer a "live chat" function, which enables
you to talk to a real person in real time.Obviously, you don't set
up a website in the expectation that things will go wrong.
Nevertheless, this is technology, and technology does go wrong from
time to time. It's only sensible to make sure that you have
the right sort of back-up if the worst should happen. After
all, it's not the fact that things go wrong which should concern
you, it's how quickly they can be put right.Dig a little
deeper. What type of hardware does the web host use?
How secure is the data center that's storing your
information? How experienced are the technicians and support
team the company employs to look after your site? How quickly
fo they respond to enquiries, and what sort of problems do they
have to deal with most frequently? No reputable web host will
mind you asking these sorts of questions. In the end, a good and
reliable host means so much more than price. "Cheapest" isn't
necessarily "best" - but then neither is "most expensive".
Instead, look at the company's commitment to customer
support. You need to know that you can pick up the phone or
chat to a real person at any time of day or night to get your
problem resolved. A website that can't be viewed is a website
that is losing traffic, and potentially losing money.Without the
reassurance of reliable hosting and quality customer support, any
money you save will be very false economy indeed.

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